Creatine gets to the root of poor performance. This is particularly helpful for people who have lower levels of creatine (including women, especially during times of the month when estrogen levels are low or during menopause when estrogen drops), and for people who have lifestyle demands that deplete their natural stores of creatine. The latter group includes athletes who need to replenish the creatine in their muscles to enhance both their performance and recovery, and for older people or academics who deplete the creatine levels in their brain.

Creatine works by quickly supplying high energy demand organs, especially the brain and muscles, with ATP, very quickly. By re-energizing these organs, creatine helps improve the performance of both, improving physical, athletic performance and memory, cognition and focus by rejuvenating at the cellular level.